Jordan, throughout history was a crossroad between east and west. Ancient roads through the desert connected civilizations like the Greeks, Nabataeans, Romans and more recent states like the Umayyads and the Ottomans.
In modern days, Jordan still strives to connect western style economy and culture to more traditional Arab and Muslim values. The result is an eclectic melding of cultures that makes this desert kingdom unique in the world.
Another great attraction for visitors is the political stability in Jordan. The Kingdom is one of the few Arab states that remain peaceful and inviting. Another big attraction is the temperate weather. It is not as warm as the Gulf States and not as cold as most of Europe.